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January 2008

BCAMA Breakfast Speaker Series:
Understanding and Reaching Today's Online Youth

Join Ipsos Reid and DDB Canada for an informative presentation about Inter@ctive Teens (12-17) - what they are doing online and how to reach them.

Steve Mossop, President, Market Research Canada West, Ipsos Reid
Steve will reveal highlights from their latest study of 1,220 online interviews with teens conducted in November 2007, including an understanding of who's online, what they look like, their attitudes and where they are going online. He will also discuss how youth differ from adults in their online habits and what you could be doing to capture the attention of this lucrative group. Comparisons and conclusions will be drawn relative to the last time the study was last replicated in 2004.

Angela Scardillo, Vice President, Client Services, DDB Vancouver, Managing Director, DDB Kid Think
Angela will showcase recent case studies involving marketing to teens online - what works, what doesn't, and what is the best way to capture the attentions and actions of this difficult to reach audience. She will highlight examples of recent successful online campaigns that are targetted to teens in order to provide marketers with concrete examples of the do's and don'ts of how to market to this group.

Friday, February 8, 2008
Hyatt Regency Hotel
655 Burrard Street, Vancouver, BC, V6C 2R7

7:00am - 7:30am Registration / Breakfast / Networking
7:30am - 9:00am Presentation

Register online today at or call
604.983.6AMA (6262)

Members: $35, Non-Members: $47.50,
Student Members: $20, Season Tickets: 1 ticket
On-Site Registration:
Members: $40, Non-Members: $52.50,
Student Members: $25

Register Now

*GST will be added to the price. All registrations must be held or paid with a credit card. No-shows will be charged. We require 48 hours notice of cancellation to issue refunds to events. On-site registration is based on space available on the day of event.

Hemlock Printers    Datacore Resource Group Inc.    Ipsos Reid    DDB Kid Think    Grey Vancouver

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